Southeast Toyota is recalling certain model year 2005-2011 passenger vehicles for failing to comply with the requirements of federal motor vehicle safety standard no
A driver may overload a vehicle which may increase the risk of a crash.
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moderate Owners of the 2010 Toyota Prius have filed 9 NHTSA complaints about the equipment at roughly $500 to repair (U.S. federal records, as of August 2026). Source: NHTSA Office of Defects Investigation. See equipment across all vehicles →
| Model year | equipment complaints |
|---|---|
| 2006 Prius | 3 |
| 2007 Prius | 7 |
| 2008 Prius | 4 |
| 2009 Prius | 3 |
| 2010 Prius (this page) | 9 |
Of the 5 model years of Toyota Prius we track for equipment problems, this one carries the most owner complaints on file — 9.
A driver may overload a vehicle which may increase the risk of a crash.
This does not meet the standard requirements.
The manufacturer has issued service bulletins covering equipment on this vehicle — documented repair instructions, service campaigns, or warranty extensions sent to dealers. A TSB isn't a recall (it's not a free safety remedy), but it's the manufacturer acknowledging the issue and how to fix it.
OBSOLETE NOTICE January 22, 2024: This bulletin is now obsolete. Please see T-SB-0057-18.
full bulletin at NHTSA ↗TSB: Replacement certification labels (the vinyl label installed on the driver door or door post) and VIN plates (the metal plate riveted to dashboard) (see Figure 1) for most 1979 ? 2023 model year vehicles may be available provided the requests meet the criteria listed in this Service Bulletin. Follow the Procurement Procedure in this bulletin to request a replacement certification label or VIN plate.
full bulletin at NHTSA ↗TSB: The Immobilizer and Smart Key Reset is a feature that allows the registration of new keys when all master keys are lost. Once the system is reset, all previously registered keys will be erased. Follow the procedures in this bulletin to reset a vehicle Immobilizer or Smart Key system.
full bulletin at NHTSA ↗DD: Toyota is involved in a class action settlement involving certain 2010-2015 Toyota Prius and certain 2012-2017 Prius V vehicle?s inverters. The settlement provides a Customer Confidence Program and a Loaner/Towing Program (under certain circumstances) involving an enhancement to the warranty for the IPM or Inverter for 20 years with unlimited mileage, free loaner and/or towing, and reimbursement for prior IPM or inverter repairs.
full bulletin at NHTSA ↗TSB: This bulletin includes basic procedures for performing a rescue charge on Ni-MH high voltage (HV) batteries. This bulletin should be used in conjunction with the applicable model and model year Repair Manual while performing a rescue charge. The GRX-5100 should be used wherever the Repair Manual references the Toyota Hybrid System (THS) charger
full bulletin at NHTSA ↗Source: NHTSA manufacturer communications. Bring the bulletin number to your dealer or shop.
It's a documented issue but not catastrophic. 9 complaints have been filed. Repairs average $500 and most owners catch it before it causes a breakdown.
Based on the 9 complaints filed, equipment issues most often appear around 9,595 miles. Some report problems earlier; some make it well past 150,000 with no symptoms. Maintenance habits matter — vehicles that received timely fluid services and were not regularly overworked tend to last longer.
Independent shops typically charge around $500 for equipment repairs on this vehicle. Dealer pricing tends to run 20-40% higher. The exact figure depends on the specific failure mode, parts availability, and your local labor rates. If you're outside factory warranty, an extended service contract often covers this category.
Yes — 2 active recall(s) cover equipment issues on this vehicle. Recall fixes are always free regardless of mileage or warranty status. Use the VIN decoder at the top of the page to check if your specific vehicle is affected.