Free window stickers and lot signs for used car dealers

How dealers use this

Every car on the lot gets a page and a printable window sticker. The sticker carries your price and your phone number in type big enough to read from the next row over, plus a QR code. A buyer walking the lot after hours — which is when a great many people walk lots — scans it and gets your photos, your walkaround video, your financing application and your phone number, instead of walking away.

The page also shows the free federal safety record for that year, make and model: recall campaigns on file with NHTSA and what owners have reported. That part comes from us, is clearly separated from anything you write, and points buyers to the government's own VIN lookup. Raising it first is what a confident seller does.

What should be on a used car window sticker?

There is no federal rule about what a dealer's own window sticker says — the Monroney label with its MSRP breakdown is a new-car requirement and does not apply to your used inventory. What a used car lot needs is different, and shorter:

• Year, make, model and trim. Decoded from the VIN here, so it is right and you are not typing it forty times.
• The price, big. An unpriced car on a lot gets walked past. The single most common reason a browser does not become a lead is that they could not find the number.
• Mileage. The first question anyone asks, so answer it before they ask.
• Stock number. So your salespeople can pull the car up instantly, and so a phone caller can tell you which one they mean.
• Three or four selling points. One owner, new tires, tow package. Not paragraphs — nobody reads paragraphs through glass.
• A phone number to call or text. On the sticker itself, in large type.
• A QR code to everything that does not fit: photos, video, the full description, financing.

Separate from your own sticker, if you are a dealer selling more than a handful of cars a year, federal law also requires an FTC Buyers Guide in the window of every used vehicle. That is a specific government form with mandated wording — it is not the same thing as the sticker this tool prints, and one does not substitute for the other.

How to make window stickers for your car lot

1. Type the VIN. We pull the specs from NHTSA's free database — engine, displacement, horsepower, drivetrain, body style, GVWR, airbags, where it was built. You do not type any of it.
2. Add your price, stock number and whatever else you want. Photos, a walkaround video, features, a financing link, your own detail rows. There is no limit on what you write and we do not edit it.
3. Save. You get a page for that vehicle, a QR code you can download as a PNG, and a private link for editing it later.
4. Print the sticker on one sheet of plain letter paper, sideways, and tape it inside the glass. Change the price next week and the sticker in the window stays correct, because the code points at the page, not the price.

Common questions

Is this actually free?

Yes. No card, no trial, no per-vehicle charge, and no cap on how many you make. If it ever becomes a paid product, anything you have already built stays yours and we will say so well in advance.

Do I need an account?

Yes, and it is free. An email address, a password, and a confirmation link to prove the address is yours — that is the whole signup, and there is no card at any point. It is what keeps your vehicles together, lets you pull one up by stock number, and puts them on every computer you sign in from: the back office, the showroom tablet, your phone.

Can I use it for my whole lot?

Yes. Each vehicle gets its own page and its own code, and your lot list is searchable by stock number, VIN or model.

What size does the sticker print at?

One sheet of standard 8.5 by 11 inch letter paper, landscape, on any ordinary printer. No special stock and no special printer.

What happens when the car sells?

Mark it sold and the page says so. Pages expire on their own after six months, so your old inventory does not sit online advertising last year's price.

Does the buyer see anything I did not write?

Only the federal safety record for that year, make and model — recall campaigns NHTSA has on file and what owners reported — in its own clearly-marked section. Your words appear under a "From the dealer" heading, separate, and we never edit them.

Built for independent used car dealers and small lots — the people who do not have a marketing department and should not need one to put a decent sticker in a window.